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Firstcape passes first million
The UK drinks magazine Harpers had this good news for SA's wine industry today:
FirstCape passes 1m case sale mark
FirstCape has passed the 1 million case mark in the UK's so-called off trade, according to the latest Nielsen Report dated 14th June 2008.
Greg Wilkins, director of Brand Phoenix Ltd, co-owners of FirstCape, said "the brand is performing very well and is in line with all expectations".
“With the Lions Tour 2009 and the South African World Cup 2010 approaching, it should be a great couple of years for the South African category,” he added.
FirstCape is partner sponsor of the British and Irish Lions tour of South Africa 2009.
end of quote.
FirstCape was launched in the UK market about six years ago and by 2006 the number of partners already stood at five co-operatives (with 212 growers).
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